Web Survey Bibliography
Title Marketing survey research best practices: evidence and recommendations from a review of JAMS articles
Author Hulland, J.; Baumgartner, H.; Smith, K. M.
Source Journal of the Academy of Marketing, 2017, pp. 1-17
Year 2017
Access date 20.04.2017
Full text PDF (509 KB)
Abstract
Survey research methodology is widely used in marketing, and it is important for both the field and individual researchers to follow stringent guidelines to ensure that meaningful insights are attained. To assess the extent to which marketing researchers are utilizing best practices in designing, administering, and analyzing surveys, we review the prevalence of published empirical survey work during the 2006–2015 period in three top marketing journals—Journal of the Academy of Marketing Science (JAMS), Journal of Marketing (JM), and Journal of Marketing Research (JMR)—and then conduct an in-depth analysis of 202 survey-based studies published in JAMS. We focus on key issues in two broad areas of survey research (issues related to the choice of the object of measurement and selection of raters, and issues related to the measurement of the constructs of interest), and we describe conceptual considerations related to each specific issue, review how marketing researchers have attended to these issues in their published work, and identify appropriate best practices.
Access/Direct link Journal Homepage (abstract) / (full text)
Year of publication2017
Bibliographic typeJournal article
Web survey bibliography (4086)
- Web Health Monitoring Survey: A New Approach to Enhance the Effectiveness of Telemedicine Systems; 2017; Romano, M. F.; Sardella, M. V.; Alboni, F.
- Gathering Opinions on Depression Information Needs and Preferences: Samples and Opinions in Clinic Versus...; 2017; Bernstein, M. T.; Walker, J. R.; Sexton, K. A.; Katz, A.; Beatie, B. E.
- Oversampling as a methodological strategy for the study of self-reported health among lesbian, gay and...; 2017; Anderssen, N.; Malterud, K.
- Device and Internet Use among Spanish-dominant Hispanics: Implications for Web Survey Design and Testing...; 2017; Trejo, Y. A. G.; Schoua-Glusberg, A.
- Utjecaj vizualne orientacije skale za odgovaranje i broja stranica web-upitnika na rezultate ispitivanja...; 2017; Malikovic, M.; Svegar, D.; Somodzi, S.
- How to Design a Web Survey Using Spring Boot With MYSQL: a Romanien Network Case Study; 2017; Bucea-Manea-Tonis, Ro.; Bucea-Manea-Tonis, Ra.
- Analyzing Survey Characteristics, Participation, and Evaluation Across 186 Surveys in an Online Opt-...; 2017; Revilla, M.
- Careless Response and Attrition as Sources of Bias in Online Survey Assessments of Personality Traits...; 2017; Meade, A. W.; Ward, M. K.; Alfred, C. M.; Pappalardo, G.; Stoughton, J. W.
- Using Mixed Methods to Research the Professional Development Needs of English Teacher Educators in PCET...; 2017; Eliahoo, R.
- Do Incentives Increase Response Rates to an Internet Survey of American Evaluation Association Members...; 2017; Wilson, L. N.
- Examining Completion Rates in Web Surveys via Over 25,000 Real-World Surveys; 2017; Liu, M.; Wronski, L.
- Data collection mode differences between national face-to-face and web surveys on gender inequality...; 2017; Liu, M.
- Improving survey response rates: The effect of embedded questions in web survey email Invitations; 2017; Liu, M.; Inchausti, N.
- An experimental comparison of web-push vs. paper-only survey procedures for conducting an in-depth health...; 2017; McMaster, H. S.; LeardMann, C. A.; Speigle, S.; Dillman, D. A.
- Demographic Question Placement: Effect on Item Response Rates and Means of a Veterans Health Administration...; 2017; Teclaw, R.; Price, M.; Osatuke, K.
- Effects of Applying Multimedia and Dialogue Box to Web Survey Design; 2017; Chen, H.
- Role of online survey tools in creating temporally accurate Environmental Product Declarations (EPD)...; 2017; Ganguly, I.; Bowers, T.; Pierobon, F.; Eastin, I.
- A test of sample matching using a pseudo-web sample; 2017; Chatrchi, G., Gambino, J.
- A Partially Successful Attempt to Integrate a Web-Recruited Cohort into an Address-Based Sample; 2017; Kott, P. S., Farrelly, M., Kamyab, K.
- Nonprobability sampling as model construction; 2017; Mercer, A. W.
- Comparing acquiescent and extreme response styles in face-to-face and web surveys; 2017; Liu, M.; Conrad, F. G.; Lee, S.
- Comparison of response patterns in different survey designs: a longitudinal panel with mixed-mode and...; 2017; Ruebsamen, N.; Akmatov, M. K.; Castell, S.; Karch, A.; Mikolajczyk, R. T.
- Mobile Research im Kontext der digitalen Transformation; 2017; Friedrich-Freksa, M.
- Kognitives Pretesting; 2017; Neuert, C.
- Grundzüge des Datenschutzrechts und aktuelle Datenschutzprobleme in der Markt- und Sozialforschung; 2017; Schweizer, A.
- Survey mode influence on patient-reported outcome scores in orthopaedic surgery: telephone results may...; 2017; Hammarstedt, J. E.; Redmond, J. M.; Gupta, As.; Dunne, K. F.; Vemula, S. P.; Domb, B. G.
- Marketing survey research best practices: evidence and recommendations from a review of JAMS articles...; 2017; Hulland, J.; Baumgartner, H.; Smith, K. M.
- Comparative analysis of a mobile device and paper as effective survey tools; 2017; Kim, K. J.; Bae, S.; Park, E.
- Enhancing survey participation: Facebook advertisements for recruitment in educational research; 2017; Forgasz, H.; Tan, H.; Leder, G.; McLeod, A.
- Determinants of polling accuracy: the effect of opt-in Internet surveys; 2017; Sohlberg, J.; Gilljam, M.; Martinsson, J.
- Virtual reality meets sensory research; 2017; Depoortere, L.
- Data chunking for mobile web: effects on data quality; 2017; Lugtig, P. J.; Toepoel, V.
- The Failure of the Polls: Lessons Learned from the 2015 UK Polling Disaster; 2017; Sturgis, P.
- Online customer journey analysis: a data science toolbox; 2017; Bonnay, D.
- Article Establishing an Open Probability-Based Mixed-Mode Panel of the General Population in Germany...; 2017; Bosnjak, M.; Dannwolf, T.; Enderle, T.; Schaurer, I.; Struminskaya, B.; Tanner, A.; Weyandt, K.
- PC, phone or tablet? Use, preference and completion rates for web surveys ; 2017; Brosnan, K.; Gruen, B.; Dolnicar, S.
- Comparing data quality and cost from three modes of on-board transit surveys ; 2017; Agrawal, A. W.; Granger-Bevan, S.; W.; Newmark, G. L.; Nixon, H.
- Web survey experiments on matrix questions; 2017; Liu, M.
- Web- and Phone-based Data Collection using Planned Missing Designs; 2017; Revelle, W.; Condon, M. D.; Wilt, J.; French, A. J.; Brown, A.; Elleman, G. L.
- Finding and Investigating Geographical Data Online; 2017; Martin, D.; Cockings, S.; Leung, S.
- CAQDAS at a Crossroads: Affordances of Technology in an Online Environment; 2017; Silver, C.; Bulloch, L. S.
- Online Focus Groups; 2017; Abrams, M. K.; Gaiser, T. J.
- Artificial Intelligence/Expert Systems and Online Research; 2017; Brent, E.
- Improving the Effectiveness of Online Data Collection by Mixing Survey Modes; 2017; Dillman, D. A.; Hao, F.; Millar, M. M.
- Online Survey Software; 2017; Kaczmirek, L.
- Online Survey Design; 2017; To, N.
- Sampling Methods for Online Surveys; 2017; Fricker, R. D.
- Research Design and Tools for Online Research; 2017; Hewson, C. M.
- Overview: Online Surveys; 2017; Vehovar, V.; Lozar Manfreda, K.
- Three Methods for Occupation Coding Based on Statistical Learning; 2017; Geweon, H.; Schonlau, L.; Blohum, M.; Steiner, St.